The Indian online retailer Flipkart Private Limited is planning to hold a mega-sale that they have termed as ‘Big Billion Days’ on their website. Don’t worry if you are out of the loop, for we are here to fill you in. Here is a guide to Flipkart Coupon Code & Promo Code – Flipkart Big Billion Days.


What is Big Billion Days?

Flipkart’s Big Billion Days is an enormous sitewide sale which will offer crazy deals on multiple products. There will be huge discounts of both the cash and percent variety.

The sale is similar to Alibaba Singles Day Sales in China. The sale is held every November 11th (11/11). This is because the number ‘one’ represents loneliness.

You can also compare it to the Black Friday and Cyber Monday sales in the United States. Black Friday is the day after Thanksgiving (third Thursday in November) and Cyber Monday is the Monday after that weekend. Other popular holidays for stores to offer sales New Year’s, Christmas, and Diwali.

The Big Billion Days sale got its name because Flipkart wanted one billion sales to be made in one day.  

When Is BBD?

The Flipkart Big Billion Days for 2017 will go on from September 20 – 24 for states all over India. The five-day festive sale kicks off on the morning of the 20th.

The timing coincides with the Hindu festival of Navaratri, which lasts from Thursday, 21st September all the way to Friday, 29th September. At the end of Navaratri is Dasara (or Dussehra) on September 30th.

Why Hold It?

The month-end e-commerce sales event, like most sales events, was made for two purposes:

  • Retain existing customers
  • Attract new customers

According to Senior Director Smriti Ravichandran, “This year’s Big Billion Days will be about a mixture of growing our repeat customers and also about growing new users in triple-digit numbers.”

Another reason that cannot be ignored Amazon. They are the largest e-commerce website in the world and second in India. Both Flipkart and Amazon are in the Top 3 Online Retailers for Coupons & Promo Codes. The looming presence of the American giant Amazon and its efforts to capture the Indian market has put Flipkart on high-alert.

This is why Flipkart has spent a lot on advertising and promoting its event. They want to get the word out and boost sales and increase customer loyalty. Amazon has made the industry competitive and has prevented Flipkart from becoming a monopoly. In the end, it is the customers who will benefit.

What’s On Sale?

Other than the normal deep discounts, a lot of tech, gadgets, and large appliances are expected to have exclusive deals. Mobiles, smartphones, tablets, and laptops will have prices slashed. Electronics such as cameras, watches, hard disks, power banks, and printers

Big technology brands like Samsung, Xiaomi, Oppo, Panasonic, Xolo, Intex, HTC, Apple, Lenovo, Asus, and Micromax are all participating and reducing prices on both their low-end and high-end products. Some of the smartphone discounts are as high as 1000 rupees.

Apart from this are exchange offers, where you can trade in your old product for a new one and receive a discount. This offer is especially popular for mobiles and smartphones.

Fashion and accessories on Flipkart are going for anywhere from 50 to 80 percent off.  Myntra, the fashion division of Flipkart is expecting their sales to increase by 5x during the sale. You can get Myntra coupons from our website.

Also, large furniture is going on sale in a move Flipkart is calling ‘big loot’. Televisions, washing machines, refrigerators, and air conditioners have discounts s high as 70% off. One massive draw is that the price of big-screen TVs will be reduced by up to 70,000 rupees.   

Past Flipkart Events

Big Billion Days is not the first Flipkart bonanza. The most recent one was the Diwali Sale, where they managed to edge their arch-rival and main competitor, Amazon.

Big Billion Days is actually an annual event that started in 2014. The first Big Billion Day was held on October 6th and only lasted for a day. The sale began at 8 AM in the morning, went on for ten hours, and was pretty successful overall.

However, the site experienced some technical difficulties due to a sharp increase in the number of visitors. Some people weren’t available to buy the products they wanted or at the price that was advertised. Some people also had their orders cancelled even after making the purchase. Brick and mortar traders complained that Flipkart was selling goods at less than cost price.

The main problem was that Flipkart themselves didn’t expect such a large amount of site visitors. This year, the days are spread out and the event will last longer with the aim of reducing such problems.

The Flipkart Big Billion Days in 2015 and 2016 were also highly successful. The gross sales of last year’s event exceeded 3000 crore rupees. There can be no doubt that the sale generates a lot of spending.

In 2017, Flipkart hopes to build off that past performance and learn from previous mistakes made. Flipkart is expecting a two to threefold jump in sales compared to last year.This is the fourth edition of Big Billion Days and Flipkart is preparing to go to battle yet again.

Flipkart coupon code from  Desipromocode

The best way you can take advantage of this is to use a Flipkart coupon code for the items that are already on sale. This way, you can save a lot of money and get great quality products at just a fraction of the cost. Customers should definitely be able to get their money’s worth and more than they bargained for.

Capitalize by combining our coupons with the discounts for products to drive down the price even further. Promo codes won’t be allowed every time but you should always try to use them when applicable.

Here at DesiPromoCode, you can find a Flipkart coupon code or Flipkart promo code with ease. We have many coupons and promo codes for Flipkart. Save big during Big Billion Days!