The festive season is upon us and amazing Amazon Inc. has big plans for selling in our country as the year winds down. They have announced the Great Indian Festival under which there are discounts and price cuts for many of their products. If you are wondering how you can participate, we’ll explain it to you.


About the Great Indian Festival

The entire event has a carnival atmosphere, and rightly so. It is an extravaganza of crazy deals on multiple items, all in the spirit of festivities. There will be offers available across a wide range of Amazon India categories.

The sales event has been promoted a lot on social media as well as digital media. Through publicity and word of mouth, Amazon hopes to bring in new customers and consolidate its position in India. This year’s sale is expected to attract more customers than ever before.

“As our customers prepare for the festive season, we are geared up to serve them with blockbuster deals from India’s biggest brands… we have worked together with our entire ecosystem of sellers, partners and brands to help customers celebrate a bigger and better festive shopping experience.” says Manish Tiwary, who is the Vice President of Category Management at Amazon India.

Dates and Times

The Great Indian Festival begins on the morning of September 21st and goes on for four days, concluding at midnight on September 24th. There will be new offers introduced every hour to make sure people stay on the site and keep buying.

The sale also comes near the end of the second quarter of the fiscal year. The months in Q2 are July, August, and September. This event should help them increase sales and show an increased profit for the quarterly report.

MRP will be all but forgotten. It is a period of celebration. We really should feel special as this only people from India can take advantage of this mega event.

Bonus for Amazon Prime Users

However, there is a twist. Amazon Prime members can start shopping as early as 12 noon on September 20th. This means that they have a 12-hour window within which they can buy stuff for the festive season before the rest of the world.

Prime members will also get a 30 minute early access to top deals and continue to receive special deals during the festival sale. Also, customers using Amazon Pay to buy through the app will get 10% cashback up to 500 rupees. This is a first by Amazon and a bid to promote purchase and usage of their own services.   

E-tail Warfare

Most people might have noticed that the dates for the Great Indian Festival coincide with and run parallel to Flipkart’s own mega-sale, Big Billion Days. Flipkart’s sale takes place from September 20-24 and this was a deliberate move on Amazon’s part.

By scheduling their own promotion event at the same time as Flipkart, Amazon is hoping to draw people away from Flipkart and into their own website. Amazon wants to increase their market share among Indian consumers. Amazon is one of the largest online retailing stores in India, second only to Flipkart. They are both included in the Top 3 Online Retailers for Coupons and Promo Codes.

The company is also offering discounts for fashion and apparels, which was previously considered as Flipkart’s turf, for Flipkart has control of both Myntra and Jabong. This move makes a lot of sense from a strategic standpoint as they hope to diminish their opponent’s strong suit.

Flipkart got the best of Amazon last time around during the Diwali discount season. Now, Amazon is hoping to emerge victorious. They are trying to make inroads in India and upend Flipkart. It should be a fascinating head-to-head battle between the two online shopping portals and no matter who loses, it will be a win for the customers.

Products with Discounts

Top mobile phones and electronics from brands big and small will all have their prices slashed. Mobile phones will sell at up to 40% off and you can also get up to 60% off on electronics and home appliances. BPL, Sony, Dell, Canon, Samsung, Voltas, Sanyo, Bajaj, LG, Philips, and Whirlpool are some of the top brands that Amazon is offering discounts for.  

Amazon is also advertising the sale of Amazon Fashion like clothing, shoes, and jewellery at up to 70% off. As stated before, this is a calculated bid to outdo Flipkart in online fashion sales. You can find and purchase products from Adidas, Joyalukkas, Skybags, Fastrack, Puma, and American Tourister all at a discounted rate.

You can save up to 70% on home and kitchen appliances. Prestige, Usha, Tupperware, Cello, and Orpat are some of the top brands that you can snag for 25 to 50% off.

While mobiles will have over 500 offers and electronics will have more than 2500 offers, home appliances will have 10,000 offers. The largest by far is apparel which will have a whopping 3,00,000+ offers. Remember that this is the starting point and there will be over 40,000 offers introduced during the event over the course of four days.

Certain products are even going to be go under the hammer for as high as 80 – 90% off. Spending long hours in front of your computer screen is unhealthy, but we can make an exception in this case. The victor here is clear: You!

Amazon PromoCode from DesiPromoCode

That was everything you need to know about the Amazon Great Indian Festival. (Oddly enough, the acronym is GIF). It doesn’t matter if you are a shopaholic or have your eye on one single item, or are somewhere in between. If you had a wish list, it is time to get it out. Amazon and Flipkart have made sure that you have something to cheer for this festive season.

Get the maximum benefit from this super-sale by using the Amazon promocode along with the items that are already on sale. Thus, you can save even more money. View all of our Amazon promo codes at Desipromocode. Happy shopping!